About us

We started opcionrural.com because phone tutorials kept failing the people we cared about.

Three years of helping our own parents and grandparents use smartphones taught us a simple truth: almost every "smartphone for seniors" article online is written for people who don't actually need it. We're trying to fix that, one careful guide at a time.

Quick facts about us. Founded August 2024. Based in Boulder, Colorado, United States. Independent — we are not owned by a phone manufacturer, telecom carrier, or any other company in the device industry. Three named editors with a combined 28 years of experience teaching, designing, or nursing older adults through technology.

Our mission

opcionrural.com publishes patient, step-by-step smartphone guides for older adults and the family members and caregivers who help them. Everything we write follows three rules:

  1. Plain language. If we use a technical word, we explain it on first use. No paragraphs that assume you already know what an "app drawer" or "biometric" is.
  2. Every step verified on a real device. Each guide is performed on a current iPhone or Android phone before publishing, then a second editor follows the published draft on their own phone. If a single step doesn't work as written, it goes back for revision.
  3. Re-verified twice a year. Apple and Google both rearrange their settings menus most years. We re-walk every guide every six months and stamp it with the verification date.

Who is behind the work

We are a team of three named editors, each writing in the area where they have direct experience:

Margaret Holloway — Founder & Editor-in-Chief

MLIS, University of Denver Former reference librarian (12 years) Boulder, CO

Margaret spent twelve years as the reference librarian at the Boulder Public Library Main Branch, where she ran a weekly "Tech Help for Seniors" session for nearly the entire span. She estimates she has personally walked more than 2,000 older adults through their first smartphone setup. She writes most of our getting-started and daily-use guides. Read her full bio.

David Chen — Mobile Accessibility Researcher

MS Human-Computer Interaction, CMU Former UX research at a Fortune-500 device maker Seattle, WA

David spent eight years researching how older adults interact with mobile devices, including a three-year stint at a major device manufacturer's accessibility team. He writes our security-focused guides and our buying-guide comparisons. Read his full bio.

Linda Marsh, RN — Health Apps Reviewer

BSN, University of Iowa Registered nurse, 18 years Cedar Rapids, IA

Linda is a registered nurse who has spent the last six years of her career working in home-health and geriatric care. She reviews every guide on health, medication, and telemedicine apps for clinical accuracy and patient safety. Read her full bio.

Our editorial standards

We follow a written editorial policy that covers sourcing, verification, corrections, and the kinds of relationships we won't accept with phone manufacturers or app developers. The short version:

What we are not

We are not a phone retailer. We don't sell phones, accessories, or any other product. We are not affiliated with Apple, Google, Samsung, AARP, or any other organisation in the senior-services or device-manufacturing industries. We are not a substitute for a trained accessibility specialist, an occupational therapist, or a medical professional. When a guide touches on health or accessibility decisions that benefit from professional input, we say so plainly.

How we fund this work

opcionrural.com is funded by display advertising shown alongside our articles. We use Google AdSense and follow Google's content and ad-placement policies. Advertising decisions are kept entirely separate from editorial decisions — our writers have no idea which advertisers appear on which pages, and no advertiser has ever paid for, requested, or been promised editorial coverage. Read more about cookies and advertising in our cookie policy and privacy policy.

Get in touch

Send us a question, a correction, or a topic suggestion through our contact page. We reply to every message within two business days. Many of our most-read guides started as a single reader email.

Last updated: 12 June 2026.